Digital Udyamita – Digitally Enabling Women Entrepreneurs
Digital Udyamita · 2025

Digitally Enabling Women
to Lead, Sell & Thrive

Empowering rural women entrepreneurs across Assam and Northeast India with the digital skills, tools, and confidence to grow their businesses in the digital economy — cluster by cluster, district by district.

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10,000+ Women Entrepreneurs Being Skilled
712+ Women Directly Trained
4 Udyamita Kendras Operational
100 Udyami Sakhis Planned
5+ Districts Covered
Women entrepreneurs in digital training session Women using smartphones for business
2025 Initiative
About the Programme

From Livelihood to the
Digital Economy

Digital Udyamita is an initiative to digitally enable, empower, and advance rural women entrepreneurs — building their capacities for safe, confident, and gainful participation in India's digital economy.

  • 💡
    Equip women entrepreneurs with essential digital skills — online marketing, business operations, and secure digital transactions.
  • 🌐
    Help women establish and grow their online presence for wider market access and sustainable business growth.
  • 🔒
    Promote safe and effective use of digital tools for business management, financial transactions, and fraud prevention.
  • 📈
    Expand access to information, government schemes, markets, networks, and income opportunities.
Our Training Programmes

Specialised Programmes Delivered on the Ground

Beyond the core Digital Udyamita curriculum, we have delivered focused programmes addressing specific digital challenges faced by women entrepreneurs and communities across Northeast India.

Flagship 💻

Digital Udyamita Training

A 13–18 hour hands-on training programme covering six modules — from digital fundamentals to online marketing, UPI payments, Udyam registration, and taking businesses forward digitally.

  • Smartphone & internet literacy for business
  • Social media & WhatsApp Business for selling
  • Digital payments and financial record-keeping
  • Online presence building and Google My Business
Safety 🛡️

Cyber Shakti

A dedicated programme empowering women to recognise and respond to online threats — scams, phishing, identity fraud, and financial deception — so they can engage online with confidence.

  • Identifying online scams and fake schemes
  • Creating strong passwords and securing accounts
  • Safe UPI and banking practices
  • Reporting mechanisms and redressal
Enterprise 🏪

Safe Business Online

Practical training on conducting business safely in the digital space — from verified digital payments to protecting business data, preventing fraud in transactions, and building trusted digital relationships with customers.

  • Verified buyer-seller transactions online
  • Protecting business data and privacy
  • Safe e-commerce and marketplace onboarding
  • Cyber hygiene for small businesses
Finance 💰

Digital Financial Literacy

Enabling women entrepreneurs to confidently use digital banking, UPI, mobile wallets, and government financial platforms — overcoming the fear of online transactions that affects a majority of rural women.

  • UPI, QR codes, and mobile wallet setup
  • Digital record-keeping for businesses
  • Government scheme access & DBT linkage
  • Microfinance and credit digital literacy
Market Access 📣

Digital Marketing for Nano Enterprises

Helping women entrepreneurs create and manage their own digital presence — from product photography on smartphones to running WhatsApp Business catalogues and social media pages.

  • WhatsApp Business catalogue creation
  • Facebook & Instagram for business
  • Product photography with smartphones
  • Basic online advertising and reach
Formalisation 📋

Udyam Registration & Digital Identity

Supporting women-owned nano and micro enterprises to register formally, establish a digital business identity, and access the full range of government schemes and financial products available to MSMEs.

  • Udyam registration facilitation
  • Google My Business and digital portfolio
  • Government scheme navigation
  • Digital business identity building
Study Findings · Assam · 2023 · 5 Districts

The Gap We Are Closing

A baseline study across 5 districts of Assam revealed the scale of the digital challenge facing rural women entrepreneurs — and the urgency of sustained, community-level action.

90%
of rural women entrepreneurs face digital access, knowledge, and facilitation challenges
74%
use digital tools only at basic levels — or not at all in their business activities
100%
feel the need for regular digital training, handholding, and sustained support
100%
agree that digital access and facilitation will directly increase demand and markets
~90%
feared online banking — a barrier dismantled through our peer-led Udyamita Sakhi training
92%
have family support in their entrepreneurial activities, making community training highly effective
The Challenge

Six Barriers We Have Helped Women Overcome

Digital Udyamita's curriculum is built around six real barriers that prevent rural women from participating fully and safely in the digital economy.

📱

Device & Network

Limited access to smartphones, data connectivity, and the confidence to use them for business purposes.

🧠

Skills & Navigation

Lack of practical digital skills to operate apps, browse platforms, and manage online business activities.

🔤

Language Barrier

Digital interfaces and content primarily in English create friction for women in vernacular-language communities.

🌏

Access to Opportunities

Unawareness of government schemes, e-commerce platforms, and digital resources available to small businesses.

📣

Digital Communication

Inability to use WhatsApp Business, social media, and digital tools to engage effectively with customers.

🛒

Digital Enterprise

Challenges in UPI payments, online selling, Udyam registration, and digital business record-keeping.

Core Curriculum

Six Modules. One Transformation.

The Digital Udyamita core training covers 13–18 hours of hands-on learning across six practical modules — designed for women with beginner to basic digital fluency.

01

Digital Fundamentals for Business

1–2 hours

Introduction to the digital world, smartphone basics, internet literacy, and the importance of digital tools for small businesses.

02

Building Your Online Presence

2–3 hours

Creating a digital portfolio, Google My Business, social media pages, and a simple website or online product catalogue.

03

Digital Marketing Essentials

3–4 hours

Facebook, Instagram & WhatsApp Business for selling; content creation, product photography, and basic online advertising.

04

Digital Payments & Financial Literacy

2–3 hours

UPI, mobile wallets, QR codes, setting up payment accounts, and basic digital record-keeping for business transactions.

05

Cyber Safety for Businesses

2–3 hours

Recognising scams and phishing, creating strong passwords, securing accounts, and safe practices for online transactions.

06

Taking Your Business Forward Digitally

2–3 hours

E-commerce platforms, government schemes & MSMEs, Udyam registration, and digital customer engagement tools.

On the Ground

Digital Udyamita in Action

Across two flagship implementations — with Slice Small Finance Bank in Kamrup, Assam, and NEDFi in Namsai, Arunachal Pradesh — Digital Udyamita has delivered measurable change in women's digital and entrepreneurial capabilities.

Slice SFB · Kamrup, Assam

Project Udyamita
Kamrup, Assam

📍 Rani Block & Sualkuchi · January – March 2026
312Women Surveyed
155+Women Trained
14Value Chains
Covering handloom, food processing, tailoring, and livestock sectors in Kamrup district. Two Udyamita Kendras established at Kaharpara (Rani Block) and Bongshar (Sualkuchi). Baseline data confirmed 100% of women participants wish to scale their enterprises — strong repayment records confirm credit readiness.
Read Full Report →
NEDFi · Namsai, Arunachal Pradesh

Project Udyamita
Namsai, Arunachal Pradesh

📍 Lekang & Namsai Block · December 2025 – March 2026
291EDP Trained
216Financial Literacy
42SHGs Covered
Covering 5 PLFs, 42 SHGs, and 400 women entrepreneurs in an Aspirational District. Despite 100% bank account ownership, 89.7% of women feared online banking — a barrier dismantled through peer-led Udyamita Sakhi training. Two Kendras operational, DC-level government endorsement achieved.
Read Full Report →

The Udyamita Sakhi Model

Women from within the community — trained as peer digital facilitators. Not external trainers, but local champions who stay after every programme ends.

1

Identified from the Community

Sakhis are women from within SHG and PLF networks — trusted by peers, fluent in local language and context.

2

Trained as Digital Facilitators

Trained in digital facilitation, financial scheme guidance, UPI adoption, and enterprise mentorship skills.

3

Anchor Udyamita Kendras

Each Sakhi operates a community digital hub, serving 200+ women entrepreneurs as a permanent local resource.

4

Ongoing Handholding

Post-training follow-up, loan application support, and scheme facilitation — the sustained "What Next?" bridge.

Why It Works

Built for Sustained Impact, Not One-Time Training

🏛️

Community-Owned Kendras

Udyamita Kendras — equipped with computers, printers, and biometric scanners — are integrated into ArSRLM and PLF infrastructure for long-term continuity beyond project timelines.

🤝

Government Convergence

Programmes actively converge with KVK, SBI, ArSRLM, NABARD, and District Administration — multiplying reach and impact well beyond project budgets.

📊

Evidence-Driven Design

Every cohort begins with a need assessment survey. Training content is shaped by real data from the communities we serve — not assumptions.

📱

Skills Passports Awarded

Participants receive certified Skills Passports recognising their digital competencies — a verifiable credential that travels with them and supports formal credit access.

Who Can Benefit

Open to All Women Who Want to Grow

👩‍💼
Women Entrepreneurs
Nano & micro business owners
🤲
SHG Members
Self-Help Group & PLF members
🌱
Young Women
Adolescents & first-generation learners
🏘️
Community Leaders
Women who will become Udyami Sakhis

Partner with Us to Scale Digital Inclusion

We are seeking government, CSR, and institutional partnerships to expand Digital Udyamita to more districts — and help more women entrepreneurs thrive in the digital economy.

Empowering Rural Women Entrepreneurs & Transforming Livelihoods to Enterprises

ruraludyamita@gmail.com

+91 70024 74178

Babylon Palace, Girijananda Chowdhury Ln, Bagheswari Than, Swaraj Nagar, Sarumotoria, Guwahati, Assam 781005

Copyright © 2025 | Rural Udyamita

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