About Us

Empowering rural women to lead successful enterprises

At Rural Udyamita, our mission is to empower rural women in Assam and North East India to transform their livelihoods into sustainable enterprises. We envision a future where every rural woman has the opportunity and resources to become a successful entrepreneur, contributing to the economic growth and social development of their communities.

THE CONTEXT

The rural women in Assam and North East India are largely into livelihood / Income Generating Activities (IGAs). And very few amongst them are trying to move towards entrepreneurship and enterprise building. In this transformation process, the women entrepreneurs are / should be seeking to move towards greater formalism and compliances, enterprise building, skills and capacities, access to mainstream resources and opportunities. These are fundamental needs to build and sustain their enterprises and businesses catering to more demand and markets.

Challenges in Rural Women Enterprise Building

The shift from livelihood and Income generating Activities (IGAs) to entrepreneurship involves many processes, different methods, approaches. This is a difficult pathway for rural women.

Registration, compliances and all formalities associated which are not easily known and accessible in rural areas;
An entrepreneurial approach to her business with a professional touch and management of her emerging enterprise;
Issues of her enterprise management in book keeping, data management; portfolio of her enterprise, her products in an advanced manner;
Challenges in products, quality, testing, diversification, packaging, labelling;
Issues in promotion, visibility of enterprise and products;
Issues in market, local and beyond; transportation of products;
Challenges in business management in costing of products, margins of revenue;
Issues in access to information, communication, building networks, partnerships;
Access challenges to licenses, end services like packaging, testing as these are not available at district or block levels;
Access to finance, skills, technology, guidance, counselling and mentoring, facilitation and other issues.

Digital Enterprise Building as a ‘Core Challenge

Traditional estimates suggest that digital technology utilization for rural women's entrepreneurship is below 30%, lacking concrete plans and support at various levels. Bridging this gap requires focused digital initiatives, enhancing women's understanding and application of digital tools. Such support can significantly amplify business opportunities and financial stability for rural women entrepreneurs in India.

Opportunities Galore for Rural Women Entrepreneurship

Rural women are running rural economy and society to a larger extent; Women are driving forces across key value chains as a thriving labour force; Skills of rural women are complemented by their hard-working capacities and responsible behaviour; Rural women who have arrived to a level of business development in a sustainable manner has wider opportunities to be supported and invested upon to building rural enterprises to augment rural economy and expand participation of women in the labour force. Environment friendly and health-conscious rural business and products have wider place in urban markets and have potential for greater demand and market place

Contributions

Together, we can drive sustainable economic growth and create a more inclusive society. Join us in making a difference today.

Volunteer

Share your skills and expertise by volunteering with our programs. Help provide training, mentorship, and support to rural women entrepreneurs.

About Us

Empowering rural women to lead successful enterprises

THE CONTEXT

Challenges in Rural Women Enterprise Building

Digital Enterprise Building as a ‘Core Challenge

Opportunities Galore for Rural Women Entrepreneurship

Contributions

Volunteer

Empowering Women, Building Stronger Communities

Our Partners Are All Over The World

Get Involve

We Believe that We can Empower More with you.